Howdy Darlin’

At Shop July Co, we believe that every day is worth dressing for – comfortably and confidently. Our boutique is all about everyday basics and neutral staples that you can reach for again and again. From soft, lived-in sweats to cozy crewnecks, our pieces are made to feel good on your body while looking effortlessly put-together.

Cute clothes have always been something I’ve loved – there’s just something about a great outfit that can lift your mood and bring a little extra joy to your day. That passion turned into a purpose when I started working on Shop July Co during one of the most personal and difficult chapters of my life: my infertility journey. Since being diagnosed with Endometriosis, I’ve come to deeply understand the value of clothing that not only fits your style but supports your comfort and well-being too.

This shop is more than a boutique – it’s a reflection of my heart, my healing, and my hope to help others feel good in their own skin, no matter what season they’re walking through. I’m so excited to share these pieces with you and can’t wait for you to find something that makes you feel amazing.

Welcome to the Shop July Co family. Let’s get cozy – and cute – together.